It established a campaign that is second January with likewise tongue-in-cheek taglines.
Younas stated the business desired to create a message that is positive has also been funny.
“It really is a part that, particularly for the Muslim section, does not get portrayed very often, ” he stated. “Unfortunately it is often negative. We wanted to do things a little differently, freshen things up a little. “
He included that the response to the ads happens to be “overwhelmingly good, ” with loads of attention on Twitter and Instagram.
“clearly there have been a couple of EDL English Defense League, a far-right, Islamophobic organization types whom fundamentally can’t stand any type of Muslim reference, ” he included. “We had a little bit of that, but which was 1% regarding the feedback we’d. “
Help from Silicon Valley
Together with strategy definitely appears to be paying down.
Within the summer of 2017, Muzmatch had been accepted into Silicon accelerator that is valley-based Combinator, who possess backed famous brands Airbnb, Dropbox, and Reddit and supply a system of resources and help for startups — along with investment.
“They invest $120,000 for 7% associated with the business, ” Younas explained. “13,000 organizations use, 800 are flown off to bay area for a job interview, and 100 are accepted. It really is harder to get involved with than Harvard. “
He included that Muzmatch had been the initial Muslim-centric startup to ever be supported by Y Combinator.
They confirmed to company Ins acquisition provides simply because they have confidence in the ongoing future of the business enterprise.
Section of the reason being the duo think they usually have a business model that is sustainable.
“People doubted we’re able to monetise forex trading after all, however the model we now have works, ” Brodie stated. Lanjutkan membaca It established a campaign that is second January with likewise tongue-in-cheek taglines.